An SEO who doesn’t know about upcoming site updates won’t know when to do their jobs. If Google is crawling your website and it picks up on signals that say a person’s time will be wasted on a page, it will be ranked lower. Writers and content creators are so focused on creating content optimised for KWs, that the overall quality of their content drops. Then in 2011, the social media marketing and vertical search inclusion became the mainstream methods of conducting SEO.

Little known ways to improve positioning through the use of site submissions

There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that is the source of the quote. Join popular online forums and Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. Using structured data, you can serve Google your address details in the most convenient way. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else.

Clarification about keyword stuffing

Content "machines" used to develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and helpful. Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment. You want your page title to accurately describe what your page is about but you also want it to be “clickable”. Meaning, you want it to draw a searcher’s attention in a search result and entice them to click on it. On top of that, your page title should include your target keyword. It doesn’t matter how big or small your company’s marketing budget is. There are internet marketing strategies that can optimize your website and online presence that are relatively inexpensive.

Are you interlinking properly?

If you own a website that’s been around for a while, you should already be ranking in Google for a few hundred keywords. Knowing what they are is a perfect way to kick-start your keyword research. Syndication takes the credibility of the site you’re syndicating it too and transfers all the link juice and credibility (as well as social proof) over to your website. Syndication is a great way as well to gain a lot more visibility for the same amount of work! Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best solve your customers’ problems. Gaz Hall, an SEO Guru from the UK, said: "If you use images, videos, infographics, interactive content and other alternatives to solely text-based content, you increase the chance that people will read and share your posts."

This year will be the year of splogs

Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. It The talk on Facebook is about New Media Now at the moment. is important to take into account the use of SERP Analysis according to which you can effectively identify and analyze your competition on keyword phrases. In this way you can receive useful insights and recommendations in order to improve your rankings on your keywords. Ahrefs and Moz and very precious Screaming Frog SEO Spider. If you’re thinking about using a CMS plugin that automatically hyperlinks a certain word every time it appears on your website (i.e. like Wikipedia does), I’d suggest refraining from doing so unless you’re a relatively big brand or if it makes complete sense from a UX perspective.