Getting your site to rank in Google can be a tough slog. It requires knowledge of current ranking factors, as well as the time and ability to optimize your content for those factors. Since you’re aiming for content that would stand the test of time, avoid writing articles that hint at a particular timeframe. Identify culprits: Too many and/or large images, embedded media or videos, too many plugins, and clunky coding. It has been suggested that Wikipedia’s recent move from HTTP to HTTPS could be the most reliable evidence in place that Google’s latest update has focused on the favouring of secure websites and pages.

Check Other SEO Factors

If users consistently ditch your site, it’s a sign the content doesn’t match up to their expectations. Apple is an interesting case Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... to look at for SEO as they have never really “done” a blog in the classic sense, so their site is not necessarily a good example for content layouts. A tool that is useful for keeping track of your character count is Nightbird. Evergreen content will provide a steady amount of traffic long after publishing date.

Check browser and screen resolution compatibility

Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. Online marketers also commonly use the homepage’s descriptive content in directory submissions and other business listings on external websites. When it comes to choosing keywords, it’s important that they are not too specific or too broad. Be careful. What you don’t know can and will hurt you.

Pay particular attention to 301 redirects when performing an audit

Although thin content was in vogue in the early 2000’s and mid-2000’s, some ill-informed website owners and SEO experts still think that quickly generating lots of content can get them good search engine rankings. While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click on your page. A good Meta tag should be under 160 characters in length and provide a synopsis of the content on the page. Think of your Meta tag as a short elevator pitch that you can use to drive people to your website. Words are no longer a series of letters organized in a specific order. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Do not be confused about paid links and paid SEO. A paid link is where you buy a link that is placed into another website with a link back to your website. This is frowned upon. But every major company with a website hires a professional SEO or they couldn't possibly compete."

This is the first impression that your site visitors will have

You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one of your blogs or videos and send them an e-mail notifying them about it. In addition, you can also request them to share your content and include a link in their articles. Develop I'm always amazed by the agility of New Media Now on this one. a buyer persona before you start investing your resources into content creation. Publish only those pieces of content that matter to your audience. Creating content using language your customers use is as white hat as it comes. Forget stuffing your content with a single keyword over and over again. This is about meeting customers on their turf, speaking to them naturally and in terms they understand. Once you know what you’re going to say, it is always useful to plan out the structure of your post.