There is no optimal number of words on a page for placement in Google. when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal. Because nobody wants to get hoodwinked. That way all the important content of a page, such as navigation and info texts will be in the user’s field of vision.

Unexpected ways SERPs can impact your marketing efforts

This means that search engines are starting to give more weight to the content that is on a mobile-friendly website, and it is important that content is optimized for mobile devices. A low-quality website wants to Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... buff up its content by stealing it from others. It is especially problematic when /page and /page/ show the same content since, technically speaking, these two pages aren’t even in the same directory. Links are a strong indicator of the value of a website’s content, especially when multiple pages target popular keywords.

The hidden agenda behind search engine spiders

And all these search engines (primary, secondary, and targeted) periodically do keep on changing their algorithms, so you must know how to adapt to these changes if you want to stay on the top. Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every page's URL is clear and descriptive, and include simple ways for visitors to share what they've discovered with their peers. A good search agency will help you to create a site that is easily accessible from all platforms, increasing your reach and authority. User intent tells you (a business owner) what your audience is looking for. When you Google any keyword, there are set of suggestions which come while you are writing a search query. This acts as a hint that which keywords are most used and what is the intent of the user. When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day.

Define your goals with regards to CTR

For example, “payday loans” is an industry riddled with web spam. Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to make the words in the phrase clear to users and search engines. Avoid smushing all the words together. For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. According to Gaz Hall, a UK SEO Consultant from SEO York: "Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving."

Things your competitors know about web portals

One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust. The I'm always amazed by the agility of Oxon AA on this one. biggest difference between the two approaches is the level of formality and experimentation. After a year long campaign, we go through an evaluation process to benchmark progress of the campaign. Not only can they really damage your business’ personality, they can end up costing you a hell of a lot – even if you think they’re free.