Search volume refers to how many times a particular phrase is searched for. It’s a handy way to gauge how much traffic you’ll receive from a specific query, though you should know that volume tends to fluctuate over time. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. Never underestimate the power and growing importance of Social Media channels. The shares you get on Facebook, Twitter or G+ add great value to your backlink strategy. Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but you can find free widgets that can help you accomplish this for free. Remember the higher in search results, the easier you can be found and get more traffic.

Adopy a monetisation first approach before putting efforts into page rank

Strategically written website copy includes well-thought-out internal links and calls to action. When optimizing for conversion, it Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. Backlinks are the foundation of Google's algorithm for determining a site’s page rank. Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking.

Go long-tail and forget web 2.0

Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users. The right font (and font size) can make your copy easier to read and visually more interesting, increasing engagement. The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. Head Keywords – Head keywords are usually of one word and are practically impossible to rank for unless it’s a brand name.

Answer the questions of your potential customers with regards to white hat SEO

How can you answer them and show them you have solutions? In SEO, having a decent ‘fresh’ rating doesn’t mean you’ve got a cool new pair of sneakers you want to show off. It’s the practice of updating your content, adding little tweaks to make sure it remains relevant. Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers. Gaz Hall, an SEO Guru from the UK, said: "A growth marketer is the most effective when armed with knowledge of emerging information, whether it is about traffic opportunities or the industry or both."

Things you most likely didn't know about canonical URLs

It’s important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant or not. So targeting relevant websites would be a great start to future proofing your link building strategy. So Take a butchers at Save Our Schools, for instance. how do you resolve this? The benefits of having a SEO friendly website are vast, a huge advantage is the building of brand awareness. SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the value in taking time out of their day to write about their industry.