Whilst duplicate content is not always indicative of thin content, it can certainly amplify any other Panda issues on the site. You might have a main product/service page, and then talk about related subjects in various blog posts that refer to that product. The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content, but do not create. Searchers are typing longer queries that trigger fewer paid search matches, and they are increasingly recognizing the difference between organic and paid results and have growing ad blindness.

Your business is unique in every single way

If you don’t know your audience, you won’t be able to create great, shareable and relevant content, and you may as well not bother creating blog posts and article at all. For instance, a blog post Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... providing special tips for this summer may be attractive at the moment, but it will not matter several months from now. The Disavow tool is part of Google Search Console (formerly Webmaster Tools) that allows websites to discount the value of an inbound link, helping to prevent against link-based penalties. Since Google is constantly updating their algorithms in order to find and filter out flimsy content, it’s crucial to maintain valuable and high quality content on your website.

Layout, formatting and search queries combine to make great SEO

Every page should have a description that isn’t used anywhere else on the site. SEO is an art to increase visibility of website in search engine or we can say SEO is a method of increasing the quantity and quality of traffic to a website from the free or organic search results. Google’s number-one mission is to answer users’ queries in as little clicks as possible. So it’s a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own. Good sitemaps help humans to find what they are looking for and help search engines to orient themselves and manage their crawl activities. Googlebot, in particular, may complete the indexing of your site over multiple visits, and even after that will return from time to time to check for changes.

Be mindful of keyword stuffing

Ask your customers for reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders. This ensures that internal staff time is used most wisely, and the highest ROI is received from these efforts. Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do. According to SEO Consultant, Gaz Hall from SEO Hull : "Google may penalize specific tactics, but they will never penalize quality."

The worst advice I've heard about content

Even though links from Wikipedia are nofollow, there is speculation that Google’s algorithm still does take these links into account, at least to some extent. Robots.txt Take a butchers at TAP Assess, for instance. files are always located in the root folder with the name robots.txt. Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when thinking about good SEO practices over time. Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what works and what doesn’t for your brand.