Now, more than 87% of the world’s population owns a smartphone of some kind, and so why wouldn’t they rush to take advantage of the benefits that voice search can offer over traditional searching? Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page One way Google can algorithmically judge the value of a website’s content is using a metric called “time to long click”. A long click is when a user clicks on a search result and stays on the website for a long time before returning to Google’s search page. Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword research and you will keep an eye on the keywords that are already ranking.

Find out more about page impressions

And all these considerations make SEO a great deal of work. Your URL’s should include your Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. Check to see that your website doesn’t have the following issues: Now, when you have a shop with a proper name and probably the product image on it, this would attract so many people off the street, and they would ask for what you sell, and some of these customers would tell other potential targets about their buying experience and about your products and your shops.

Try to target a hungry crowd by paying attention to web portals

Unfortunately, you’ll also find a pestilence of self-appointed SEO gurus spouting off specific minimum word counts your content has to meet to avoid the dreaded thin content penalty: 200 words, 250 words, 300 words, 500 words. The search engines may not apply the entirety of a domain’s trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine’s eyes it needs to be separately evaluated. Backlinks are the so called “incoming links” that are created when another website links to your website, and sends new users and relevant traffic your way. As you can see SEO has both its benefits and its disadvantages.

The truth about cloaking

Having great content that is appropriately optimized for a site is incredibly important to having a successful organic campaign. SEO works by a search engine, such as Google, sending out software called ‘bots’ that are designed to travel the World Wide Web that look for websites that match the criteria that has been programmed into them. This process is called ‘crawling’ and once the bot returns, it relays the information back, where it’s sorted (or ‘indexed’) by various factors – which SEO plays a role in meeting. Google penalizes websites that are too slow to load as this result in a bad user experience. Load times are essential in that sense to coordinate with your IT or web guy about taking off some non-essential items that can slow your site down. According to Gaz Hall, a UK SEO Consultant from SEO York: "Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box."

The value of Google authorship

Another tip for making long form content appealing is giving people something to read that surprises them. Whether you choose to share a shocking statistic or a little-known fact, information that grabs people’s attention will make people more likely to read the rest of your content. The key to implementing this strategy is to find something interesting that people aren’t aware of and then center your piece around that idea or information. SEO I'm always amazed by the agility of Oxon AA on this one. is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never trump quality. Better content gets you better rankings. Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems. As long as the post can be linked to and gain traffic long after it is originally published, it qualifies as evergreen.