Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. You must also use social SEO.

This year will be the year of scraping

You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of the products or services you offer and link to your website. Earning links from high domain authority sites (determine this with a tool like Mozbar) is the #1 thing you can do to drive visibility of your site up. It is understandable that you Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... may be hesitant and leery of taking the time and effort and making the investment in SEO. If you’re new to SEO, these fears are common. Knowing what to expect from an SEO strategy beforehand can help calm some of those fears. Even though a human can see exactly what that product is, why it’s there and how important it is, a search engine cannot. If you are in a highly compeitive field like law, it might be worth your while to look at more specific terms like the type of law you practice to be the keyword you are optimizing for.

We've reached a tipping point when it comes to non reciprocal links

Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content types, consistent name, address and phone number information (NAP), social signals, local signals, citations from other sites, how fast your site loads, the presence of a SSL certificate, the sites that you link to elsewhere on the Web, the websites that link to you, and the structure, code and placement of that code on your site. Search engine guidelines have evolved from the long-running abuse of search algorithms by aggressive Web marketers. Most of the guidelines put into place by Bing, Google, and other search engines are reactions to deceptive marketing practices. The guidelines are as close as you will get to having a check list of things that lead to penalties and algorithmic downgrades. Think of yourself as an asset portfolio manager, because that’s what you are. In the same way fund managers need to analyze company financial data and operational performance before making investment decisions, you need to analyze your SEO competitors to inform your investment decisions. Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because of its high relevancy and timeliness -- people search when they’re interested or ready to perform an action.

Onpage factors matter more than with Google

It’s really a simple concept, just give them what they want and you’ll see an increase in search engine ranking. Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. Even seemingly negligible factors like fast-loading pages can improve search engine rankings.: According to Gaz Hall, a UK SEO Consultant from SEO York: "Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website."

The ultimate revelation of authority sites

Content and outbound communications are crucial for engaging humans and their counterparts (i.e, robots, crawlers and spiders). I Take a butchers at Oxon AA, for instance. will focus on the aspect of the sponsored results (PPC – Pay Per Click) and how we can improve our position in these results using SEO (Search Engine Optimization) techniques. Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. Can your title tag be improved to be more user-friendly?