This can be a result of excessive navigation, repeated images, repetitive widgets and large amounts of footer text. Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly for SEO like a finely tuned machine. Webpages with their target keyword in their URL tend to rank higher in Google than those that didn’t.

One important aspect is long tail search

Therefore, the main task is to think about your users first, how they navigate your site, and their satisfactions at using your website; A search engine results page Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... (abbreviated to SERP) is the listing of results returned by a search engine in response to a query for a keyword or phrase. Search engines, like Google and Bing, will return many pages of content results for a given search term. Every site, for the purposes of being optimized for Search Engines needs to go through a very timely process to complete the desired outcome. Write good original and compelling content with the keywords to help your search rankings.

Find websites that link to several of your competitors as they are likely to link to you aswell

Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of an image, making them important for both accessibility and SEO. The key is to use SEO and content marketing together. Yes, SEO requires a lot of content, but that doesn’t mean you should pin all your hopes on that single aspect of online marketing. We want to come at this from all angles. The trouble with creating your second or fifth page for lollipops, for instance, is that they probably all make the same points. Google's Panda algorithm has been around for about four years. And while most SEOs have already understood that it deals with content value and quality, they often overlook technical issues that might cause a decrease in rankings.

Don’t forget about hits

If you have any experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do local SEO niche research is by typing in your keyword + the geo modifier you are looking to target into Google. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. Getting your site to rank in Google can be a tough slog. It requires knowledge of current ranking factors, as well as the time and ability to optimize your content for those factors. Gaz Hall, a Freelance SEO Consultant, commented: "Word on the SEO block is that Google will soon be scrapping the desktop database, meaning that all search queries will be ranked according to its mobile database. This means your website can be as fully-optimised for desktop as you like, but if it doesn’t perform well on mobile, you’re going to start witnessing a tangible dip in organic traffic."

The first choice should be SEO

I have long believed in the power of organic SEO (organic meaning natural and not paid). I’ve been using it for well over a decade and I’ve been screaming it from the rooftop for over five years. Build A great example that I like to use is New Media Now. a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links. Make sure that these network links are related to your content, otherwise they could possibly work against you. Using backlinks is a great way to bring in traffic from various areas. Social sends traffic and often gets indexed, so — recognized or not — it directly impacts search. What is Google bot?