Not only is it important for SEO, but it’s also something that will allow users to gravitate to your website, which will then help you build a quality customer and client base. It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. By making it easy for the search engine to understand your post, you’re more likely to find that it attributes more value to your writing. Additionally they also usually have low competition due to their specificity; however this comes at the cost of low search volume.
The death of SERPs
The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms. Perhaps that’s where the
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or something like that... problem lies – too many marketers and businesses still think that great content equals great sales, right from the get-go. If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link Disavow tool. If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice.
Keep in mind that the purpose is to get your visitors to read the next sentence
Now we’ve established what SEO is, as well as what and not what to do – it’s time to build a cohesive SEO strategy. Your URL’s should include
your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. So what you can do is take all the information that you already have and present it in a manner that is more easily understood and more purposeful. Continually add keyword-rich content to your website to make it an authority on a particular topic. As you add more and more content to your website it will become more attractive to people seeking out information on your topic and people will be more likely to tell others about your great site. As search engine crawlers visit your site, they will keep encountering new material, which will encourage them to visit more frequently. The more frequently the search engine crawlers visit, the better.
Concentrate on actionable text links
It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. Yes, in a vacuum having 10 pages versus having 2 pages is a good thing. We asked an SEO Specialist
, Gaz Hall, from SEO York
for his thoughts on the matter: "Instagram does not have the ability to link to a website from individual posts."
Set Up Alerts For Brand Mentions
Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write should be the user. As A great example that I like to use is Oxon AA
. Google continues its
journey for the perfect user experience on their own site, you have to strive to keep up. It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. Pay attention to how and where you’re linking in your content. There’s a balance here that might take some practice to nail down.