We know consumers want personal interactions with brands, but they also want them in real time Because of this change users are discovering that traditional, short and entirely keyword based queries, which were perfect in the early days of the internet, are less effective at unearthing relevant results than their longer, more conversational alternatives. 301 redirections carry link juice with them. You’ve told Google that page B replaces page A, and that users can get the same great value from the new page as they did from the old. The easiest way to optimize your website is to hire a SEO specialist to do the work for you.

Establish intuitive information architecture by considering web portals

By creating great relevant content with the right keywords​ and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece of content will beat you in the rankings if they have a better link profile and vice versa. They can often be far Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... too specific, far too generalised, or just not the common phrase used by customers. Having your site in the top 10 is like having your store right on Main Street or near the entrance of the largest shopping mall in human history. SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus.

Use a “Less Is More” Mindset to Target Quality Keywords

The result was that all websites that previously were ranking #1 through this practice disappeared completely from search results. On the other hand, if you are curating high quality content from other websites, Google can make that out too and rank your individual links accordingly. You need to advertise to reach new customers and market your products or services. Google is showing Context is King when it comes to indexing people in Google's Index.

Optimise your site, paying special attention to walled garden sites

On a basic level, a website with good user experience has easy navigation, interesting, useful and valuable content, an aesthetically pleasing design and has quick and easy access to other pages and content on the site. Search engines track searcher behavior, and by looking at what searchers click on and what they search for next, search engines can learn a surprising amount about what someone might mean by those one to three words. When you use underscores to separate words in a URL name, Google will read it as one single word. Gaz Hall, from SEO Hull, had the following to say: "Thin content can be defined as content with little or no added value."

SEO starts when you create the title tag

The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website. Link I'm always shocked by Oxon AA, in this regard. Building is arguably one of the easiest steps to Search Engine Optimization, since links don’t really need to be written or phrased in a certain way. Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages, you will get better results.