Effective search acquisition begins with learning more about your customers and what they’re searching for. From there, you can assess your site and make sure it satisfies the needs of those searchers. Take the time to ‘turn the light on’ to your audience, to see who they are, what they want and what it’ll take to make them interested in your services. You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. Backlinks can also come in different forms; do-follow and no-follow. A do-follow link is a vote of confidence. The website which links to your site is telling the search engines that your site is of high quality and the link passes PageRank to your site.

Identify What’s Working and What Isn’t with regards to link bait

The key is to tackle a topic that doesn’t change over time and to provide useful information for helping people do something. Duplicate content is not the Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... only thing to be concerned with when it comes to search engines viewing your website as a quality website. Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your followers to share the link and post it on social media sites. When a link is attached and sent around Twitter, real-time searches will be more successful for your search engine goals. There’s essentially no argument that can be made to discount analytics as a core part of SEO programs.

Determining Relevance: Trust your gut when it comes to indexed pages

Use internal links with clear and informative anchor text. Errors record page requests that failed. Server errors are identified by status codes. HTML markup errors are identified passively by crawlers. Major search engines report errors in their dashboards Search engine optimization works best when errors are identified and corrected. It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even longer to see noticeable results. While Panda’s been around for a quite a few years now, it got a significant update at the end of September that helps it sniff out low-quality (i.e., “thin”) content.

So, how’s this affect you? What kind of word-count should you shoot for with your web pages and blog posts? Is Google going to downgrade your valuable content? Don’t panic: as long as you’re not doing anything sketchy, you should be fine.

Bigger is Better, But No Magic Number

There’s plenty of interesting search engine optimization (SEO) research out there that shows that long copy can perform, convert, and rank better than shorter content. Longer content gives Google more concepts to index, earns more links, and can become the definitive resource on a niche topic.

Can link exchanges make a huge difference to search engine optimisation?

If each blog post, article or press release is a brush stroke, then the overarching content marketing strategy is the masterpiece hanging in the Louvre; it can take a long time to get there, but it is definitely worth it. A more technical topic, most sites can review and optimise their URLs, especially when creating new pages. Making URLs short, readable and keyword-subject-rich is a simple way to make the most of them. While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. Gaz Hall, from SEO Hull, had the following to say: "SEO has been in the mainframe of digital marketing for little above two decades."

Remember that content is more than just writing blog posts

Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. Search Take a butchers at PNS Egypt, for instance. engines will penalize or even filter out sets of your pages that are too similar for this reason. While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site’s rankings, on-page optimization is still incredibly important. Reciprocal linking; again, it’s against Google’s guidelines to excessively link your site with others that then link back to you. This cross-linking is wrong; Google likes everything to appear natural and random.