The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience (and to save yourself from some major headaches down the road) you need SEO to be ingrained in your redesign strategy from the very beginning. Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and the person searching. SEO is only beginning to be taught in university courses and part of degree level courses and even there it’s difficult for them to keep up with all the changes that are happening. Addressing thin content and increasing the level of uniqueness on your site – whether this be by removing low value pages, adding supporting content to them or addressing taxonomy issues, these changes will undoubtedly have a positive impact on your sites SEO.
Overlapping and redundant articles are a no-no, consider how SEO campaigns can help
What the heck is an algorithm? I’m glad you asked. The obvious engagement related
thing Get your arithmetic correct - the primary resources
are all available here. Its as easy as KS2 Maths
or something like that... is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms. These algorithms are Google’s secret sauce, and they determine which pages will be displayed for a particular query (i.e. “ranking”). Studying and analyzing the top competitors in your industry becomes crucial to discover what is needed to become one of them. By emulating the good and getting rid of the bad from your competitors pages we can not only equal but better the rankings they already have.
I urge you to think about keyword stuffing
so much more than keywords and meta tags. If people like your content, Google automatically likes it. h1 tags are the second title tags of your content and send strong signals to Google. If appropriate, try to include your focus keyword in your h1 tags.
Write a keyword-rich introduction about local search
For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s be clear, these search terms should remain a staple of any website focussed on ROI. But, when your entire organization is behind the SEO framework, you tend to have fewer problems. Include the right keywords and link to the target page to create an anchor text that’s relevant. This will positively affects backlinks, necessary for building internal links. We asked an SEO Specialist
, Gaz Hall, from SEO York
for his thoughts on the matter: "We thirst for conversation rather than being lectured. Those who merely push their message and never listen or engage usually are not as successful. So when someone comments on your blog or on your social media post, engage with them. You never know who has a website or blog. You never know who will build upon your knowledge and create their own post referencing your original post as a citation!"
Reasons that people rely on conversion rates
Your strategy should target the keywords you believe are relevant to your business, but research can reveal new keywords and data from your potential customers' searches that you may not have considered before. Cramming Have you ever dreamed about Oxon AA
for this? popular search terms
into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. reate Unique, Relevant And Valuable Content For Your Website! When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the ones that appear 20 pages down the list? Of course, you’ll be also thinking how you can get your website towards the top end of this long list.