Consider what happens when a user removes part of your URL - Some users might navigate your site in odd ways, and you should anticipate this. To keep it simple you can use a link shortener that 301s such as bit.ly, or if you want to spend a little more time you can set up your own site and 301 the traffic from a certain page to your money site. Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. Google’s algorithms are always changing and updating, and increasingly there is more and more focus on the user — with the search engines favouring quality content over poorly written, keyword-stuffed pages.

Less is always better when it comes to meta tags

They’ve also stated repeatedly that sites that fail to optimize for mobile will receive decreased rankings.It takes months of hard, consistent work to get results. SEO is the process of Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... implementing strategies and techniques (both on site and off site) in an effort to achieve a higher rank in search results. Typically, the higher a site is in search results, the more visitors it receives. Thin content tells a search engine that your sitepage doesn’t have much to offer. As a result, those sitepages are ranked poorly in the search results. Sparse content is mostly characterized by a poor content (text) to code ratio. The common rule of thumb dictates that the amount of text on a website should not be less than 25 percent. Remind people of the main message you’re trying to deliver. Online readers are easily distracted, and they may just skim through your post.

The worst advice I've heard about googlebot crawlers

Announced earlier this year, Google’s “mobile-friendly” algorithm update, which began rolling out on the 21st April 2015, has boosted the search rankings of mobile-friendly pages for users searching on mobile devices. Google, now more than ever, don't just want more content, they want content that they feel is quality. Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most. You can create a list of the best tools for increasing productivity, or a list of the best books covering productivity topics.

Automated anchor text

Your website is only as strong as your weakest link, so, the more pages you have “that are indexed and aging” and “linked appropriately or exclusively with the anchor text that page is intended to rank for” the easier it rises to the top unchecked by competitors. Ensure that your site loads quickly, not just where you're located, but from around the world. Low-quality websites regurgitate other sources without adding anything new or constructive. According to Gaz Hall, a UK SEO Consultant from SEO York: "Make sure it’s well-written with relevant information and not just keyword packed."

Provide value information rooted in your initial strategy and use rankings as part of this

The algorithm applies to only individual pages, not entire websites. Every The talk on Facebook is about Indozine at the moment. copy that exists will be penalized and Panda will chew you up like bamboo stalks. Statistics change over time, as they include numbers relevant to a particular period. As long as you’re playing by the rules, there’s no significant danger that you'll earn a penalty or damage your reputation in the process.