Keywords and link building are no longer as impactful as they once were; now, it’s all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on your site. The “bots” that determine your site’s search engine ranking are crawling the web in search of sites that are conversational and have valuable content. (Not to creep you out, but Google’s system is critiquing your site like an extremely intelligent superhuman would.) The main difference between good and bad backlinks lies in the quality of the website that they link to. After all, no business should want references from untrustworthy sources. A good backlink is a link obtained from a genuine website, with a good reputation, that has your website listed as a Dofollow. Meta descriptions are used less in the search rankings but they many times will appear under the title when a user does a search. In a world where 14 percent of people use the internet every day to find a local business, this is a significant loss.

Focus on ROI Instead of keywords

. If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content. This tried-and-true tactic can help Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... to improve your user experience and rankings with minimal effort. Creating incredible content that people will want to share is still the best way to earn links. Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks.

Analyse your existing plugins

The SEO world can feel a little like the Wild West, while most agencies offer a good and fair service there are some that don’t. Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the site as opposed to numbers and symbols. People will recognize those keywords in the URL, and are more likely to click on your link if they think it will bring them to a relevant page. Once the search targets are properly identified, all other decisions will naturally flow from that.

Disambiguation, and diversity are important when it comes to landing pages

Art meets science. Broken hyperlinks between pages can prevent search engines from finding parts of your site and stops your pages from passing on the boost in search rank that come from page links. Being aware of how SERPs work, having an understanding of user intent, utilizing Google’s AMP, designing a responsive site as well as tracking the analytics of your desktop and mobile sites separately are great ways to begin or better your mobile strategy. Gaz Hall, a Freelance SEO Consultant, commented: "Researching your audience will give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B testing is a great way to see what title is most successful with your audience."

Provide value information rooted in your initial strategy and use link building as part of this

Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to those products. Another option is to throw in a freebie of some sort, with every order. This I'm always shocked by Oxon AA, in this regard. is the reason why the market gets increasingly competitive and big players get ahead. How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. You should include a sitemap on your website that holds an index of all your web pages. This way search engines can find all of your pages and index them easily. You should try to limit sitemaps to 50 links, so make sure the most important ones are in there. Some search engines reject sites with more than this number. You can find freeware to do this for you, or alternatively some of our web hosting packages include software to do this for you.