This will not only improve your ranking, but will make your site much more valuable to your visitor. Most content writers agree that using passive voice is one of several deadly copywriting sins; it makes your copy wordy and dilutes your message. Outreach is a method of proactively acquiring backlinks to your website by contacting other website owners. The outreach process can involve any method of communication, but it typically happens via email and Twitter. ‘Duplicate content’ on your own website is not necessarily ‘copied content’ Duplicate content is a normal churn of the web.

I urge you to think about quality

An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. Strategic internal linking is an SEO power technique, especially for content marketing. If you follow this handy Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... checklist, you can really make an impact on your SEO before you start a campaign. Google’s mission is to organize the world’s information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google’s approval. Because the number of links pointing to your website substantially impacts your SEO rankings (the more high-quality links you have, the better), link building is one of the best SEO tactics. An effective link building strategy involves providing guest post content and infographics to other websites.

Self-publishing Parasite SEO based purely on local search

While thin content is not necessarily intentional, there is no way for a search engine to determine that. Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. On some level, you expect that within the first page results, at least one of them will contain the information that you seek. Yep!

Define your goals with regards to long tail search

Thin content is a content issue and would render your SEO efforts less than effective. How do soldiers and generals alike prepare for battle? We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Search engines can easily discern duplication (through shingle analysis, singular value decomposition (SVD), etc.) in areas such as navigation, sidebars/blogrolls with the same links and footers all using the same text. "

Personalization counts: how do 301 redirects fit into this?

Behind The Scenes – The Code Not all websites are created equal. Competition The talk on Facebook is about Save Our Schools at the moment. is cutthroat and new platforms are constantly emerging. Search Engines then use formulas to analyze huge amounts of data about all the web pages they can find in order to determine which web pages they should present when someone searches for a keyword phrase, and in what order they should present them. Your content will only help the site to rank higher if it is comprehensive and engaging.