Corporate communications like public relations, social media, and email also fall under the SEO umbrella. Providing alt text is also important for accessibility because assistive technologies like screen readers rely on this text as an alternative to displaying images. When a user searches, matching phrases in the URL are displayed in bold in search results. This signals to users that a particular search result is relevant to his or her query. Increase the chances users click through to your site by including the words and phrases they search for in your URL. Most companies use SEO to increase website traffic, which in turn, increases revenue.

All you wanted to know about web 2.0 but were afraid to ask

It’s super tempting to right (perceived) wrongs online. Authority sites are websites that Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... are known by the industry to offer ‘quality’ content – such as news pages, online encyclopaedias, popular blogs etc. The spiders recognise these sites as ‘safe’, so any link to them will be highly regarded. In the long-term, if your website continues to post quality content and is well-received – you may even become an authority site! Note that this doesn’t mean you should arbitrarily change your content around every month or two simply to have “fresh” material. In addition to your user experience, there are also a number of other factors that affect the usability of your website such as website load speed, server uptime, broken links, cross-device compatibility, learnability and clarity. By making sure your website is easy to use you’ll be helping to ensure that it can perform well in the search engines and will also help to convert your visitors into customers.

Write about page impressions

Most SEO firms retain a staff of writers who are skilled at providing quality content which is also optimized for relevant keywords. While most blindly assume that SEO is about keywords (which is partially true), real SEO is involves grasping the underlying metrics and logic that search engines use to determine which websites are authoritative and which others are not. What the heck is an algorithm? I’m glad you asked. Among other things, Google uses the link texts to analyze these backlinks.

Check browser and screen resolution compatibility

An argument I’ve faced before is that ‘we don’t have time or the money to create that much content’. It is totally devoted to get higher search engine ranking position and user attentions towards your website which automatically results in increment in your business profit. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. Gaz Hall, from SEO Hull, had the following to say: "That’s really easy, easy answer: it’s Google!"

Overlapping and redundant articles are a no-no, consider how white hat SEO can help

Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. However, The talk on Facebook is about TAP Assess at the moment. the phrases ‘organic coffee beans’ and ‘best coffee shops’ offer plenty of information about the kind of searcher and what content they are looking for. Google Search Console, Google Analytics, Page Speed Insights, etc. .The concept of searcher’s intent is no new. We have seen the focus shifting from SEO to understanding searcher’s intent to provide better user experience. After the release of Google Panda and Google Penguin update, SEOs have started focussing on user experience rather solely on Search Engines.