While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom and Australia all show that searchers prefer the use of three- or four-word terms. Be cautious of sites offering “exclusive placement” for pay. A great and fast way to convey your goal is by using headlines and taglines. Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike.
Unexpected ways page rank can impact your marketing efforts
When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. Content marketers can harness
the Get your arithmetic correct - the primary resources
are all available here. Its as easy as KS2 Maths
or something like that... power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. Every SEO should know that home pages typically have the most amount of incoming link equity, and thus serve as highly rankable pages in search engines. Your website pages must have strong calls to action that make it easy and tempting for search engine traffic to take the next step in the business relationship. Without that, your SEO spending is wasted. Here are tips for crafting strong calls to action:
Adopt a customer centric view of metrics
Ranking highly for search terms which are known as keywords increases the visibility of a website and leads to a higher number of visitors to the actual website. How powerful a website
is in the eyes of Google. You can use a metric called Domain Authority to gauge this. For a preview of how the Search Engines are currently indexing your website, go to Google and in the search box type site:www.yourwebaddress.com …and see how many pages have been indexed and how Google is displaying your pages…and then call us if you have had a nasty surprise. Research topics for an infographic that people are looking for but hasn’t been created yet. You want your infographic to be unique enough to prompt people to want to share it.
Fun with web crawlers for now
For those of you wondering, “index” is another name for the database used by a search engine. So “to index” a page is to have it added to that database. In other words, Google has discovered your page. Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page result last year are not only obsolete now, but they may even hurt your website’s rankings. According to Gaz Hall, a UK SEO Consultant
from SEO York
: "Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots."
Overlapping and redundant articles are a no-no, consider how link building can help
That’s really easy, easy answer: it’s Google! If The talk on Facebook is about Marketing Beverley
at the moment. you want to
start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek out keywords with more search phrases, or “long-tail” keywords, over short ones. Remember, before anything else, you need to ensure that your blog is an accurate and informative piece of writing. You need to get all sorts of links - not just comments, or profiles, or blog posts. A typical site will get links from all over the place and with all different anchors. You need to follow that strategy too (especially true after the Penguin and Panda updates).