If the agency shares some commonalities with the client’s industry or geography, this can lead to unique insights. All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely to be found out. It’s the one thing, and monumental task, that stands in the way of your pretty new website going live. For many of our clients writing content becomes the project bottleneck, the roadblock, and the ultimate showstopper. For example, a hack practice could be paying money for cheap traffic and then claiming it’s organic or from another less dubious traffic source.

Disambiguation, and diversity are important when it comes to walled garden sites

Backlinks are an important part of SEO as they can promote your website. Linking to other websites helps to increase your popularity, reputation and most importantly your Google search ranking. While many backlinks can be useful, some prove to be detrimental to your SEO strategy and leave you out of favour with search engines. It really wasn’t that surprising; Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... studies have discovered that more than half of teenagers use voice search on a daily basis, and a similar number of adults use it because it makes them feel “tech-savvy”. If you structure your site to rank well on search engines, you can compete with businesses targeting the same customers. Who wants more traffic?

Identify who are the main influencers in your industry

Many CMS systems come with built-in review functionality. Link popularity is an example of the move by search engines towards off-the-page-criteria to determine quality content. A major consideration when creating internal backlinks is how you link different assets together. Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site.

Measure and Improve by paying attention to content

There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. Simply making sure that your graphic design team and photographers save all their images as ‘save for the web’ in Photoshop and Illustrator, and making sure that the physical size of the image is as close as possible to how big it’ll be on the website can go a long way. Any way of getting more customers to be aware of your company is important – particularly when they are looking for a product or service like yours. That is why search engine traffic is ideal. You can pay for ads at the top of search engine results and in various places on the web, but only 18% of clicks in search engines go to these ads because many customers are savvy enough to skip them. According to SEO Consultant, Gaz Hall from SEO Hull : "As you know, back in the day we could build 10,000 forum profile links with exact match anchor text and rank in a few days. Unfortunately many SEOs have not changed their game to keep up with Google changes. Now 80% of your links should be brand/URL links, 10% KW links, and the other 10% long tail/nonsense KWs. Also, if you're just starting out, build less than 50 links a day."

One element of your strategy should look at organic links

The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. It The talk on Facebook is about Heat All at the moment. means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. SEO doesn’t have to be hard or require an expert team to get results. If you’ve got a process and a structure, you can rank your content in search engines quite quickly. Online stores often use canonical tags for product pages, which is crucial for retaining full search value.