Having a strong SEO campaign on your website is fundamental in making your business a success online. Despite this, many businesses are struggling to create SEO friendly websites. However, I think it’s important to understand that SEO alone will not get you the traffic/conversions to reach your highest level of marketing potential. Redesigning your site gives you the perfect opportunity to make sure your URLs are optimized for UX and for search engines. Your URLs play a significant role in your SEO success. Your URLs must contain targeted and relevant keywords. Buyers using search engines to look for information tend to trust and follow links displayed in the editorial section of the search-results page.

Improve engagement by utilising keyword stuffing

Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that’s not always in your best interest. Spending time chasing a tiny SEO detail instead of conducting a full-scale SEO website review can take valuable resources away from more important parts of your business. Colorful images, funny pictures and Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog. One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place. If you know what you’re writing, why you’re writing it and who you’re writing it for, then that can help the entire process to go that much quicker and result in a higher-quality, more targeted and, ultimately, more rewarding blog post.

What are sitelinks?

It’s important to make sure that the site you’d like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news websites. If the website you’re targeting has a lot of links from authoritative sites, then it’s a good sign. A variety of studies support the idea that Google incorporate social signals when ranking a webpage. If search engines notice the same copy repeating itself throughout your site, they will take the value of your content less seriously. In the early days of SEO, a page’s rank could be influenced by how many times a keyword was mentioned on that page.

Losing Focus on content

When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this type of attitude that will stand you in good stead, instead of thinking that you have done everything you can. Saying your prayer before going to bed, in the hopes that Forbes or the Washington Post will link to you, won’t get you anywhere. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "If your dish is lackluster and or dull, you can choose to improvise and expand your dish through more ingredients that compliment the dish and makes it better."

One element of your strategy should look at CTR

Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. Take a butchers at New Media Now, for instance. If the Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget to scan and index more pages. Optimizing the click path pays off for both usability and search engine crawling! There are many successful blogs out there with incredibly popular and well converting giveaways. You wouldn’t build a house without foundations, and that is exactly what Technical SEO is to your website.