Are your customers business-to-business (B2B), business-toconsumer (B2C), or both? Do you need very different treatments for each segment? (The answer is probably yes.) With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. As with any form of marketing, there are risky tactics that could potentially be lucrative, and then there are safer approaches. SEO content should be clear, concise, and should aim to satisfy a user’s intent when they search for particular keywords.

Get to grips with competitor link profile analysis

SEO is not meant to garner as many web traffic as you can to sell your items. Backlinks refer to any inbound Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... link to your website, which is when another site links to yours. A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any “SEO juice” from your old URLs gets transferred to your new URLs. The whole notion that one person is key to unlocking the “secret” to SEO is flawed.

Are search volumes affected by blogs

So you want your site to be among those most relevant for the keywords relevant to your business. Ideally you want to be towards the top of the first page of the search results as people do not often look further than that. Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media links might not increase your placement in the SERPs, but they are still links that are pointed to you that search engines can crawl, and as search engines continue to get better about using social sites to rank websites, it is something you want to use to your advantage. Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with the article’s topic should already be well covered. Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what works and what doesn’t for your brand.

Is this the end of non reciprocal links as we know it?

When a user clicks on a result in Google, how do they behave? How relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick to keywords that your products would genuinely satisfy. You’re not foolin’ Google. Our search autopilot switches off only once we are ready to click on a result. The entire interaction generally takes less than 10 seconds. We spend less than two seconds evaluating each result before the click. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "It’s a clear sign to Google that when people are looking for a certain product, they want to see yours."

My thoughts on site submissions

SEO is one of the “disciplines” that has changed the most in recent years. We just have to look at the large number of updates that have been Penguin and Panda, and how they have given a 180 degree turn to what was understood by SEO until recently. Today, Have you ever dreamed about New Media Now for this? in order to create an attractive and appealing landing page, you must invest in the page’s design. Often, your company's social media strategy is the first to feel the force of an search engine opitmisation specialist. The idea of this kind of content is to remain useful irrespective of the time. For instance, “How To…” articles stand the test of time because someone somewhere will definitely need that guide at some point in the foreseeable future. Plus, evergreen content does not need much updating (unless there is new information), unlike news and seasonal articles.