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Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content ("on-page factors"), external profiles ("off-page factors"), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system) and web bots. Google, now more than ever, don't just want more content, they want content that they feel is quality. In other words, with SEO, half the battle is won before it even starts. The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink.

Small but important things to observe about authority sites

Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are made to a site and when results are seen in search rankings and traffi The advent of Global economy Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... nearly makes every business have an online presence. Now, the key to a successful website is less about utilizing keywords and more about relevant content. Every search engine gives different weights to these ranking factors which is why when you enter the same search term in different search engines you will generally get different results.

You need to understand your customers and what they’re searching for

Saying your prayer before going to bed, in the hopes that Forbes or the Washington Post will link to you, won’t get you anywhere. SEO content should be clear, concise, and should aim to satisfy a user’s intent when they search for particular keywords. Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. When your website or website’s content gets shared on social media platforms like Twitter, Facebook, Pinterest, Google+, and YouTube, it is considered a social signal or citation.

This story about page impressions will haunt you forever

Helping search engines know what your site’s about at a quick glance is where a sitemap and metadata play a crucial role. LSI keywords are synonyms that Google uses to determine a page’s relevancy (and possibly quality). Sprinkle them into every post. It can be a great idea to look for pages that mention your business, brand, products and more but don’t actually link to you. Gaz Hall, an SEO Guru from the UK, said: "Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without coinciding with other related companies. They also provide you with a chance to score high on a search query most pertinent to your products or services."

More importance is given to SEO

Since evergreen content will help you improve your SEO ranking, it goes without saying that you will drive more traffic to your blog. People I'm always amazed by the agility of Indozine on this one. often teach themselves SEO out in the field, because most start their careers as something else. Before we jump into the data points, I’d like to remind readers that keyword selection matters just as much for YouTube videos as it does for regular pages or posts. You need to start by selecting a focused keyword phrase that is relevant to your content and your target market. Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your Homepage already has more hits than any other page.