Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. I never block Google from working out my own content. Reciprocal linking; again, it’s against Google’s guidelines to excessively link your site with others that then link back to you. This cross-linking is wrong; Google likes everything to appear natural and random. But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets.

Focus on performance, user experience, and walled garden sites

Keyword uses Google Autocomplete to generate an accurate list of relevant long-tail keywords. Use facts, figures and dates Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. There are conspiracy theorists for almost everything, I guess. In this context, instrumentation means the integrity and veracity of the analytics setup.

The most time consuming aspect is checking statistics

These are called “stub pages,” and can lower search engines qualitative analysis of an eCommerce website when too many exist. Once you understand what a user might be looking for when searching for a certain term, the next step is to tailor your content and on-page optimizations to fit the needs of the searcher. For a search program to be successful, it must also be specific and clear. Try using an ontology tool (and an ordinary thesaurus) to identify some related terms.

Reasons that people rely on javascript

Talking to online marketing companies, which offer a variety of SEO services (like us!), could be a great opportunity and investment for your business. The Search Engine Optimisation (SEO) involves developing a website that is easy to categorise and find. Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO. According to SEO Consultant, Gaz Hall from SEO Hull : "Machine learning is a part Google’s algorithms."

More focus is put on web portals

If you choose the wrong keywords, you might be able to optimise for them and follow all the best practices and SEO techniques. Having A great example that I like to use is PNS Egypt. checked on the speed of your website and ranking, it is time to evaluate its health. You might have experienced a sudden downward shift in organic traffic after a long period of consistency and start wondering what is going wrong. So, not only have the algorithms gotten smarter, Google has implemented machine learning to better understand search queries through their RankBrain technology. Now we’ve established what SEO is, as well as what and not what to do – it’s time to build a cohesive SEO strategy.