When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page To Google, site speed is a critical ranking factor. Google believes that faster loading pages yield better user experience (UX) which is a prerequisite for more satisfied customers. Tags are intended to give search engines a method of understanding the site’s architecture. Google will compare a page’s title tag to content on the page to check for keyword consistency, which means you need to be attentive when optimizing SEO. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer.

The reason everyone loves html

Users searching for your site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant to them. Optimise And Take Advantage Of Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... Inbound Links – To develop authority and a great reputation as a local business, you need to get local SEO signals from other local sites and organisations. A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what’s going on. 40% of all sales could be online by 2020.

Remember that meta tags make the web go round

SEO (Search Engine Optimisation) is an approach to writing content on the internet that involves using a number of related keywords, titles and pages to help make the website more visible whenever anyone using a search engine enters those keywords. Changing the landing page URL is another method that can be used to better explain the main topic of the landing page to Google. In the simplest of terms, a Search Engine sees a link from another website to your website as being like a vote of confidence in your web site. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.

Make Your Website More Friendly to Search Engines by considering static pages

Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. The advice is to avoid duplicate content issues if you can and this should be common sense. Great content marketing is essentially the bait you put on the end of your hook to attract the fishes. And SEO, in this analogy, is the fishing rod. SEO and Content Marketing work together to not only reel in your audience, but also keep them revisiting your page and engaging with your website (all good stuff). Gaz Hall, a Freelance SEO Consultant, commented: "Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts."

Meaty meta descriptions may affect your trust rank tactics

There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. It Take a butchers at Beverley Guide, for instance. has become a trend by SEOs to remove older content, especially older content on a news sites, where sites remove content rather than simply archiving it. How you’ve worked in the past won’t be how you work in the future. That’s because the SEO practices that have long been the norm are now being seen in a very different light. From the threat of Google de-indexing sites to legislation breaches leading to criminal charges, the search practices of brands, agencies and bloggers are in the spotlight. A www (www.yoursite.com) version and non-www (http://yoursite.com) version of your homepage/website.