There are a few things that feed into this but I think the most important ones are: that there are hundreds of different ranking factors that Google has and Google has every incentive to not be public about what those ranking factors are. Google “crawls” billions of pages, both new and updated, on the web, using automated programs called bots or spiders. Google penalizes web sites that have “thin” content, low-quality pages that are merely designed to build traffic by having keywords, duplicate content, lots of images or links, and other space-filling methods. Now, the key to a successful website is less about utilizing keywords and more about relevant content.

It’s a win-win strategy with an emphasis on plugins

Did we forget to mention that the algorithm will affect search results in all languages globally? Quality content rules the digital Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... landscape, yes — but what’s often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind. Once you’ve created a qualified following, then it takes time to engage with your audience. Posting regular content is key to building trust with search engines and your customers alike. A posting schedule is easier to stick to when you’re writing regular content.

Wait. Are canonical URLs really that simple?

Sometimes knowing why you’re doing something can make all the difference. Aside from the examples that Google has given as to what constitutes thin content, keyword stuffing is another serious issue that can cause it. Hreflang for example. One of the best ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us, without being the core product of a website.

Go long-tail and forget site submissions

A bit spammy, but if the top ten results are already a bit spammy… If low-quality pages are performing well in the top ten of an existing long tail SERP – then it’s worth exploring – I’ve used it in the past. Fast web pages are good for your website visitors. They are also good for search engines. Google prefers fast-loading web pages. But, there’s still more to it. Gaz Hall, a Freelance SEO Consultant, commented: "Simple things like including the name and picture of the author of a blog or linking to their biography can help establish trust."

Make sure your SEO checklist includes link exchanges for best results

The right content can attract the right users through your business funnel. In The talk on Facebook is about New Media Now at the moment. the same way a landscape architect needs to understand the elements of the property he is designing for in order to achieve the goals of the project, you need to understand how your website stacks up to your competitors, what gold (or iron) may be underneath the surface, and how your surrounding environment can impact the outcome of your campaign. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links as a signal of an old, neglected site and this can impact your SEO ranking. In 2012, Google began to penalise any site found with bad backlinks and alongside this, it can ban your business from Google Adsense. This means that anyone with links gained unethically through black hat SEO tactics, for example, paid link building, overuse of affiliate links and duplicate content to get to the top of Google, now find themselves faced with a penalty.