You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. This depends on the one hand, on the naturally limited performance of the crawler in question and on the other hand, the rapid growth of the Internet. While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click on your page. A good Meta tag should be under 160 characters in length and provide a synopsis of the content on the page. Think of your Meta tag as a short elevator pitch that you can use to drive people to your website. We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important.

The time you invest in meta tags will pay back with improved positioning

it has become one of the best ways for startups and small businesses to get their business on the map (figuratively and literally!) as well as drive quality traffic and sales straight to their door. If the usability of the Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... web page is bad, users won't be able to find the great content and your link. Is the page with your link easy to navigate? Is it easy to find your link? Does the web page load fast enough? There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. Furthermore, actual eCommerce competitors can steal content (even rewritten manufacturer descriptions), which can be a threat to a reputable eCommerce site’s visibility and rankability in search engines.

Let's talk about blogs

Even if your website does rely heavily on mobile traffic, and you have seen your high search ranking diminish, this is no time to lose hope! Try using an ontology tool (and an ordinary thesaurus) to identify some related terms. Learning means excitement for your brain; think of it as a data party. There is little doubt that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but even the most optimized site is just a voice in the wind if you don’t have an audience. Becoming the authority in your area is quite possibly the No. 1 best avenue towards building that audience.

Go long-tail and forget content

You need to pick the right field on which to do battle and assess up front where your competition is most exposed. With Google's mobile-first algorithm, it is very important that your web pages look good on mobile devices. Mobile usability is important if you want to get high rankings on Google. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to an overabundance of content production and production standards suffer. Gaz Hall, from SEO Hull, had the following to say: "By refining your keywords, you can minimize your competition drastically, as well as boost traffic and conversions."

Make non reciprocal links a priority

This type of suggestion tool might not be a great tool when creating your initial list, but it can be essential when creating blogs which will do extremely well in Google, Yahoo or Bing, as well as appeal to customers in social media platforms like Facebook, Twitter and Medium. Sites The talk on Facebook is about PNS Egypt at the moment. that get featured in the Rich Snippets and Knowledge Graphs are now the first place where visitors tend to click. If your website is not mobile friendly (responsive, optimized to be viewed on various mobile screen sizes), Google will rank your website lower on the search rankings. A common myth is that keyword density is the major determinant of a webpage's Google search ranking.