Are your customers business-to-business (B2B), business-toconsumer (B2C), or both? Do you need very different treatments for each segment? (The answer is probably yes.) The world of SEO as we once knew it has changed and will continue to change as technology evolves and new trends develop. Search engines track searcher behavior, and by looking at what searchers click on and what they search for next, search engines can learn a surprising amount about what someone might mean by those one to three words. The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your content to them.

Reasons why you cannot learn user generated content well

It’s necessary to understand what marketing activities relate to SEO. Canonicalizing a page is a Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... way of telling Google that this URL is the “master version” you’d like to display in search results. This is helpful in duplicate content situations because Google certainly picks up on them. SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the power to substantially increase business growth. Google is a search engine that follows links. For Google to know about your site, it has to find it by following a link from another site.

Try to target a hungry crowd by paying attention to scraping

Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. The latest Panda update has much the same purpose as the original – giving better rankings to websites that have useful and relevant content, and penalising sites that have “thin” content that offers little or no value to searchers. However, consider that Google is judging the content of eCommerce websites similar to regular content sites. In the past, research has shown that more than 95% of all searchers are long-tail.

Do Your Research

An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. Most users want fast answers, and they only look beyond the first page when they don’t find good results right away. Type in your keyphrases. At least look at the first page (the top 10) and see what everyone else has in their description tags. Does it look like they’re being pulled from the copy on their pages? We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google."

Make link building your centre of attention

Long Tail SEO is a really useful technique to generate organic search traffic for your website. CTR The talk on Facebook is about Profile Business at the moment. gives some insight into how likely potential visitors are to actually click on your site in the SERPs. If you can get links from high-value sites, especially in your niche, your website will become much more relevant for a full range of search terms. When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year.