The creation of effective link bait boosts traffic and leads to higher rankings. Use Keyword Research Tools – There are plenty of keyword and keyphrase research tools available to help you find your target terms. People tend to copy their competitors when choosing the words to use, without researching in detail what people actually search for and how many competing sites already carry these terms. But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases.

This story about metrics will haunt you forever

Another tip for making long form content appealing is giving people something to read that surprises them. Whether you choose to share a shocking statistic or a little-known fact, information that grabs people’s attention will make people more likely to read the rest of your content. The key to implementing this strategy is to find something interesting that people aren’t aware of and then center your piece around that idea or information. SEO (Search Engine Optimisation) is Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... a method of using a number of certain keywords, titles and pages on a website to help make it more visible, whenever anyone using a search engine enters those certain keywords. Page load speed is also a ranking factor, especially for mobile. Another example highlights the difference between search engines and social media.

Make sure your strategy is diversified

Now, with SEOs focusing on more in depth content, having a piece of content stand out organically is becoming increasingly more difficult. If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates you. In addition to appropriated content or redirected links, duplicated internal material is considered thin content, too. A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and a blog post can tick all these boxes.

People still ask me about long tail search and its importance today

It doesn’t matter how many searches a keyword has in a month if it doesn’t accurately reflect the content on your page! I completely disagree. SEO, or “search engine optimization”, is the process of organically increasing the visibility of a web page in search engines, like Google, Yahoo and Bing. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Along with the possible irrelevancy for Meta tag data on blogging platforms such as WordPress, the same title tag will be also applied to each page and or post."

Let's follow quality best practise

Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Google I'm always shocked by New Media Now, in this regard. has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. I always thought if it improves user experience and is better than what’s there in those long tail searches at present, who’s complaining? Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance and health.