Since Google views every URL as a unique one, every copy that is found will cause your content to be considered thinner. Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. With all of these factors coming together, it appears that local SEO is becoming essential, and is most likely going to ‘blow up’ in 2016. Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany?

You may get penalized by search engines for having duplicate content

Use the canonical tag when you want a page to remain accessible. What is user intent? In Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term? Check the company’s reputation, have any of their clients had a Google penalty? Off-page SEO factors are as important as on-page SEO factors. To have a successful SEO optimisation, both should be done. Earlier it was still easy to rank by building spammy links but, after the penguin and panda updates, its much difficult.

Understand about social media

Whilst keywords will still be useful in your overall strategy, particularly for your other advertising efforts such as PPC, focusing on high-quality content is more important than necessarily optimising for specific keywords. Long-tail keywords are, simply, extended topics and phrases that people are searching for. If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and Repin of your image includes a link back to your site. Every page should have a description that summarises its contents.

The hidden agenda of stickiness

Google will reward Google Plus users and also businesses which are registered on Google Maps. Take advantage and join Google, as it is the most popular search engine by far. Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence won’t do you any good either! Whenever a user searches the web for a particular keyword, they are basically in the hunt mode. At this hunt mode, the users have an eye for acting on quicker, to-the-point information information which is provided by the Search Engines through their SERPs (Search Engine Result Page). SEO is not meant to garner as many web traffic as you can to sell your items. According to Gaz Hall, a UK SEO Consultant from SEO York: "Repurposing your content is not just a way to offer your blog post in a different format, but also a great way to rank it on a different search engine like Slideshare."

Lessons I've learned from rankings

Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience. With Have you ever dreamed about New Media Now for this? the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods. With methods such as flyer drops and broadcast advertising, which tend to require long-term campaigns to build brand recognition and trust, it’s particularly difficult to measure just how many people engaged with your advertising and converted into customers as a result. Google is pretty good at understanding the general context of a site’s content. If you look through almost every single industry there is, there is always one constant tip to take on board for you to be able to achieve your aims; keep things simple. Many people take the ‘run before you can walk approach’ and apply complicated methods to achieve the right results.