Searchers often enter refinements when the initial search doesn’t provide satisfactory results, but the results do provide clues on what to search for. Does your website’s content fall a little too close to the thin side? It’s relatively easy to fatten up your content and make it more relevant and helpful for the people that reach it from Google’s search result pages. Originally, search engines indexed text on web pages and matched text-based searches to that content. As the Web evolved, search engines began looking at ways to catalog the new types of content on web pages, such as video and images. In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about.

Design + blogs = Greatness

If your site structure is something you’re not really able to change (easily) then you need to look at the number of pages. Get specific by taking a Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating the ‘right’ information to Google in a structured way. If search engines don’t know your website/webpage exists, your chance of ranking isn’t just an improbability, it’s an impossibility. If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag.

I bet you didn't know this about keyword density

Like news articles, content that includes statistical reports will also go out of date. Prioritize keywords and phrases, plurals, singulars and misspellings. SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms. This is why when Google considers your content as “thin content”, it penalizes your website and consequently, this harms your SEO.

Personalization counts: how does web 2.0 fit into this?

Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. Now, these updates happen a bit less frequently with Penguin not updating in almost a year and a half, at the time of writing this. To increase their websites' search engine visibility, many companies look to build organic traffic with visitors who leave feedback, share your content, and frequently return to your site. Gaz Hall, an SEO Guru from the UK, said: "It is essential that you create unique and valuable content that is a worthwhile read for users. Whatever your industry may be, tailor your content according to the needs of your audience. "

Less is always better when it comes to RSS feeds

Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. This Take a butchers at Heat All, for instance. type of cornerstone content allows you to build your site in a structured way that readers and search engines understand. Your evergreen pages can act as the main points of an outline that organizes your site content. Providing tips for achieving something is also a recipe for evergreen content. The search engine crawler analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using your browser to view the page source