If you establish that even the ranking of the competitors is also fluctuating, it means that the cause of the issue is SERP. Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will love. Google will only deliver high quality websites in its search results – this is how it is able to maintain 80% of the market.

Ask and Answer Important Questions

Every time someone clicks on your ad, you pay the search engine. Most online marketers are bad Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... at SEO because they can’t sell for shit. Not because they aren’t smart, but because they’re too scared to pickup the phone. And yet, sales is the missing link in a good SEO strategy. It’s what separates the amateurs and the wannabes from the pros. In addition to appropriated content or redirected links, duplicated internal material is considered thin content, too. A strong linking structure and other internal SEO best practices can provide that.

Headings and indexed pages

Site speed, from the front end to the back end, is an often overlooked area of web development that also has SEO implications. Successful SEO requires a thorough understanding of the business itself. Do not copy another site’s content without asking permission first. It’s bad for you, the site you’re copying from and the reader too. Your website should be thematically oriented to specific keywords for optimal rankings. The website should fulfill the needs of your users. At the same time, it is also important for your web content to load quickly in order to guarantee user satisfaction.

Go long-tail and forget bounce rates

Integration is a two-way street. Parallax design is a website design approach that’s been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. As a business owner, you want your site to show up in results when it’s highly relevant to the user. Gaz Hall, from SEO Hull, had the following to say: "As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant."

Layout, formatting and page impressions combine to make great SEO

The SEO’s audience is generally half-human and half-bot/crawler/spider. According Have you ever dreamed about Business Profile for this? to Google, natural links leading back to your site are definitely something to strive for. Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms in search engines such as Google, whose algorithm relies heavily on link measuring and weighting criteria. It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer.