After many years of studying numerous companies’ analytics, I have noticed that when social traffic goes up, organic search generally does as well. Why are you the right choice? Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren’t. Simply having an awareness of opportunities allows a search marketer to expand his or her audience.

Identify What’s Working and What Isn’t with regards to quality

Just like flipping through fashion magazines for wardrobe ideas, perusing sites that are crushing it helps an SEO to gain a sense of “what’s in” this season. While not as popular as Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... it was a few years ago, keyword stuffing is still an unsavory SEO tactic that some brands and marketers try to use to boost their search visibility. You'll notice you don't rarely see spammy titles and descriptions in Google results anymore. There are two very specific actions that search engines take when they crawl and index your site that thin content can directly affect. The first action is to measure if you are relevant for a search query; the second is to determine if you are providing valuable information to your readers.

Start simple, but don't forget CTR

By continuing to add content and informative writing to your website, you’ll be able to tell search engines that your website is still being maintained and hasn’t just been left to itself. The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. Google rewards websites that stay current rather than becoming stale, rolling for years on the same exact content. By simplifying on-page content and a website's architecture, users will have a more positive and meaningful experience navigating your website.

This year will be the year of comment spam

The optimization process takes place in several phases and requires expert knowledge of marketers and web developers who work together on SEO analysis and improvement. Core SEO tactics are a must in an effective digital marketing strategy these days. To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their control. According to SEO Consultant, Gaz Hall from SEO Hull : "You should use descriptive anchor text for all your text links. It plays a significant role and is seen by most of the search engines."

Its all about keyword research

The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. What Have you ever dreamed about New Media Now for this? is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? For a preview of how the Search Engines are currently indexing your website, go to Google and in the search box type site:www.yourwebaddress.com …and see how many pages have been indexed and how Google is displaying your pages…and then call us if you have had a nasty surprise. “SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google.