Even though a human can see exactly what that product is, why it’s there and how important it is, a search engine cannot. Is this project a competitor trying to look like someone else? The person who has the responsibility of managing the homepage’s search performance should also have some level of influence. You might have excellent content and a better ranking, however, if your website has technical problems, you will end up losing your customers. This is because is your website keeps asking the reader to wait for the page to load or keeps presenting them with mobile errors, your customers will get frustrated, and your page is not expected to have a good ranking for long.

We've reached a tipping point when it comes to cloaking

By updating their algorithm to prefer robust and unique content that fulfills searcher intent, the big brains over at Google made it more difficult, and sometimes impossible, for low-effort and low-value pages to reach the top of search results. So what do you do? Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. Appropriate use of headers are not only helpful to the reader in structuring and breaking up content, but they also let Google know what the key information on that page is and what is most important.

Monitor the evolution of your Google rankings

The structure of your URL can affect both your page’s ranking, but also the user experience. If any affiliates or vendors violate these terms, you have the contractual right to require them to remove the duplicated content and use your designated product description feed instead.Some eCommerce websites will also have blogs in order to provide more marketable content on their website, and some of them will even syndicate that content out to other websites (again, to extend their marketing reach). Whenever a high authority blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search. Although an SEO agency will be able to provide a much more reliable, and high-quality, copywriting service, by making changes to your site’s content today, you can start to move in the right direction.

Expand your walled garden sites as necessary

Google puts a lot more weight on trusted, popular websites as BBC, The Huffington Post or The New York Times, Wikipedia, etc. While getting a backlink from this type of sites is difficult, it will add great value to your ranking and traffic data. However, I think it’s important to understand that SEO alone will not get you the traffic/conversions to reach your highest level of marketing potential. Generally speaking you don’t want orphan pages (those that aren’t linked to by other pages), nor do you want an overly-messy link structure. Gaz Hall, from SEO Hull, had the following to say: "All you need to do as a content marketer is to put conscious effort towards the pages on your website and build them out with a potential visitor’s needs and wants in mind."

It’s time to revolutionize our approach to specifics

If a category is only going to be a few products, or potentially none in the future, then don’t create it. Consider I'm always amazed by the agility of Heat All on this one. dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don’t happen to be getting much traffic at those other websites. Therefore, if you have majority of these in your website, it would be better to run a keyword simulator test to see if these are viewable by the spider. Location is one of the most financially valuable metrics used in mobile advertising.