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Thinking in terms of the search engine–who thinks in terms of the user–too many of these thin category pages (coupled with other forms of duplicate and thin content) can lead a site to be penalized. The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you’re located – and even links for your brand name – are going to help you rank. SEO is the practice of providing your clients with information about your services digitally. Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to make the words in the phrase clear to users and search engines. Avoid smushing all the words together.

Pay attention to link exchanges

A keyword like ‘coffee’, for example, wouldn’t tell you very much. To protect it’s product, Google Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... suddenly released the Penguin update and several additional updates over the next two years. People tend to copy their competitors when choosing the words to use, without researching in detail what people actually search for and how many competing sites already carry these terms. Thanks to local keywords, you can appeal to traffic in your local area which is great whether you sell a product or a service.

Lets look at our approach to doorway sites

SEO (Search engine optimization) is the process of making a web page easy to find, easy to crawl, and easy to categorize. But it will not provide you with regular website traffic. The page title and URL are two of only a small number of elements that are present for a user to view within the search engine results page. It’s fair to say that they have a huge impact on click-through rate from the SERPs. To avoid getting penalised by Google, Yahoo or Bing, you need to make sure that all of your web pages contain well-written and unique content which is relevant to the purpose of the page.

Think about rankings from the start

People really love to check their search rankings. Many companies want to use this as a measurement of SEO progress over time, but it is a bit problematic, for a variety of reasons. It is important to take into account the use of SERP Analysis according to which you can effectively identify and analyze your competition on keyword phrases. In this way you can receive useful insights and recommendations in order to improve your rankings on your keywords. The biggest difference between the two approaches is the level of formality and experimentation. Gaz Hall, a Freelance SEO Consultant, commented: "Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you’ve discovered a pattern that is used by the search engines."

Invest in hits

Every time someone clicks on your ad, you pay the search engine. Being The talk on Facebook is about New Media Now at the moment. bumped down in Google's search rankings means potential customers are less likely to stumble on to your business. When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words. Your domain name selection is perhaps the only area where you can really differentiate yourself.