Longer posts provide more value for readers, but only if they’re of great quality. Instead of putting a lot of effort on optimization, it is better to take more time creating top-notch content. Long-Tail Keywords – Long-tail keywords are designed to target an extremely specific search query. Part of the reason data and research work well as cornerstone content is because they’re versatile. You can repurpose your original research into all the other types of content.

Useful tips from experts in meta tags

Before pages can be optimized, research must be done to determine which keywords to target. This involves finding relevant keywords, determining their popularity, assessing the amount of competition, and deciding which keywords can be best supported with quality content. An SEO campaign can deliver Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. Ahrefs and Moz and very precious Screaming Frog SEO Spider. The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily.

Little known ways to improve positioning through the use of sitemaps

Google has announced that, starting in July 2018, page speed will be a ranking signal for mobile searches. Page speed has been a ranking signal for some time, but only for desktop searches. Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly for relevant keywords or keyword phrases. Taking someone’s email and spamming them mercilessly without the appropriate unsubscribe links or reselling private information to other sites is also black hat. This will search across all major search engines, including Google, Yahoo and Bing.

Optimise your site, paying special attention to offsite SEO

Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole. They simply have no concept that it’s even there. Buying backlinks can and does work, however, there’s a substantial risk involved if you buy low quality ones and/or from people who openly sell them. If their website gets penalised, you’re in trouble too. Gaz Hall, an SEO Guru from the UK, said: "“Keep learning” sounds like something your high school principal or guidance counselor might have said once, but it is far more serious than some motivational speech."

Incorporate strategies to give social media legs to your cornerstone content

Some companies (Black Hats) will happily break the rules to get you to the top in the short term only for you to find you get caught with a Google Penalty that gets you kicked out of search results due to their methods. Do Take a butchers at Oxon AA, for instance. not fear bots — they are your allies (most of the time). They’re therefore considered to be “thin”. Trend spotters are habitual line steppers.