In today’s competitive market, SEO is more important than ever. Build your site with a logical link structure. Every page should be reachable from at least one static text link. Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. When you do the same search queries over time, it will start to become clear what is trending up and down.

Facts about webmaster tools that will make you think twice

If you own or control the content of all the sites displaying the same duplicate content, then you should either rewrite the content so it is unique across all the sites or apply a cross-domain canonical tag and choose which site you want to be the source of the content and which sites are copying it with authorisation and acknowledging that the content isn’t theirs originally. Links are still a critical Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... element to Google’s algorithm and their value needs to be protected. The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities. How you’ve worked in the past won’t be how you work in the future. That’s because the SEO practices that have long been the norm are now being seen in a very different light. From the threat of Google de-indexing sites to legislation breaches leading to criminal charges, the search practices of brands, agencies and bloggers are in the spotlight.

We've reached a tipping point when it comes to javascript

Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in organic visitor traffic relevant to your website. Additionally, it’s the application of using each search engine’s best practices to optimize a site and in doing so, keeping user experience first. SEO’s journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more interactive and conversational, content marketing will see bigger duties resting on its shoulder in the future. A constant work on SEO will definitely bring growth, success, and ROI.

Investigate which specific marketing initiatives are contributing to your bottom line

Digital marketing is most powerful marketing technique which involves several other important marketing tactics, strategies and SEO is one of them. Does your website’s content fall a little too close to the thin side? It’s relatively easy to fatten up your content and make it more relevant and helpful for the people that reach it from Google’s search result pages. You’ll even be able to see some simple metrics to understand the competition around each keyword and how many searches it gets at both a global and local level. Gaz Hall, from SEO Hull, had the following to say: "Images play a crucial part in content marketing. It catches your audience’s attention and makes your content easier to consume and understand."

How to really understand white hat SEO

If your web pages contain errors that prevent Googlebot and other web crawlers from indexing them, you cannot get high rankings. For that reason, it is important that you check the crawlability of your web pages. Sometimes, A great example that I like to use is Beverley Guide. your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website. Backlinks are the foundation of Google's algorithm for determining a site’s page rank. Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be doing, instead of link building, is establishing relationships with local influencers and businesses.