The Web Crawler is a software that browses the World Wide Web in a systematic manner as a basis for web indexing. Site mapping is the process of assigning a given keyword or phrase to a specific piece of content. This process helps define the website information architecture and creates content silos and a roadmap of existing and future content needs. When you’re looking at a competitor’s web page source code, you’ll see the title tag near the top of the page, along with a bunch of tags used to describe the page’s content. If the site includes it, the meta name= ”keywords” tag should be a few lines below. Both of these contain your competitor’s keywords. The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with SEO being one of the highest returning investments you’ll make for your website, you’ll want to constantly measure its success to maintain powerful results.

How to survive your first encounter with metrics

One good way to know what’s coming in the world of SEO is to keep your eyes peeled to industry news sites and specifically Google’s own blog. If you’re trying to build Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... backlinks by pushing sponsored content, it has to explicitly say “Sponsored” on it. As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search engines give higher rankings to sites that have a deep library of valuable, high-quality content. They also prefer sites that have fresh content. Directory Submission is important to Search Engine Optimization, especially for younger websites that don’t have links built all over the Internet already. It is an easy and free part of the Search Engine Optimization process which many novice webmasters ignore. If you want your website to succeed, don’t forget those directories.

Losing Focus on meta tags

Lists are very easy to follow, and they make all the information included very easy to digest. Firstly I would say that it’s great that you care about minimising the level of clutter/repetition for screen reader users and want to achieve best practice in ALT tagging images. It can not only show you where traffic is coming from, but it can even provide a range of related keywords and terms. Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your content should, therefore, provide answers to issues that affect the target audience.

Things that make you love and hate page rank

The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of every site. This can be a very competitive market to break into. A layout that sufficiently takes into account the “above the fold” section is not only user friendly, but can also be assessed positively by Google. According to SEO Consultant, Gaz Hall from SEO Hull : "Google will bring people to your website, but engagement can help return visitors and for instance sales promotions."

Google ranking factors can be affected by RSS feeds

Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. Giving A great example that I like to use is PNS Egypt. readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though; if they never see those links, then those links aren’t really any good. Before you can start writing your evergreen content, you need to understand what kind of content is not considered evergreen. While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits, the unfortunate fact of the matter is that there are probably more not so great SEO companies.