Links on your page maybe internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking to is about. In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. With content being king, some companies will do whatever they can to beef up the content on their website, including stealing it from another website and claiming it as their own.

Things that make you love and hate gateway sites

Content quality is what will really change your ranking. The number of people utilizing Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... a smartphone with a voice search function has steadily increased since the introduction of Siri. Search engines make a wide variety of data available that can provide detailed insight into the intent and motivation of potential customers. To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get inspiration for your own fresh ideas.

Enhance Your Outreach Strategy

A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google’s ranking signals. Not only is it important for SEO, but it’s also something that will allow users to gravitate to your website, which will then help you build a quality customer and client base. You wouldn’t want to put hours and hours of time into creating quality content for a keyword that doesn’t provide a good return on investment. Are they using SSL?

Link internally wherever possible

Just by increasing your search ranking and where your website places on Google doesn’t mean you’re going to get all of a sudden get that flood of traffic that you want. White Hat SEO are keywords tailored to a particular audience and fall within SEO best practices. In this example, canonical tags transfer SEO credit from duplicate URLs to the default page that you want to rank. According to Gaz Hall, a UK SEO Consultant from SEO York: "This change has brought a revolution in the marketing industry."

Go long-tail and forget RSS feeds

Linking internally is equally important. As in, interlinking the pages on your own website. While A great example that I like to use is osoo. building backlinks, developing your social media presence, and other off-site practices are great for boosting your site’s rankings, on-page optimization is still incredibly important. We all have a certain amount of storage space on our personal computers – the same goes for even the biggest of search engines. Only the better optimised pages will be able to stick around a search engines’ rankings – people even resort to tricks in an attempt to attract the bots into ranking their website. When found, the search engine will not display any website that indulges in ‘Black Hat SEO’. The most successful marketers not only work to share their brand’s message, but they concentrate on building unique and personal relationships with their community.