There are two main philosophical buckets of practices for SEO: black hat and white hat. Learning more about your target audience isn’t what directly affects your content promotion efforts, but if you don’t spend time on it, then the foundation of your content marketing is going to be very weak and you won’t see significant improvement. The solution to this issue? We’ll dive into many of these situations within this chapter so that you’re fully prepared to avoid duplicate content across your entire website.

What your mum didn't tell you about hits

The canonical tag solves for this, notifying search engines of the "canon" page to receive search engine value for a group of similar content. People don’t read on the Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. SEO is one such method that is easy and simple to use and by enlisting the help of a specialist SEO agency, any eCommerce business can take full advantage of this ever-expanding marketplace. They want some hot tip that they think is a secret to search success.

Carve out time for concentrating on quality

Trust your gut where you see signs of growth. Information Snippets are the block of text found under the main title of a google search result. The use of information snippets are important when writing an article. Everyone should be using paragraphs, but it is more important to make sure that your paragraphs actually make sense. Some people believe you can shove a bunch of keyphrases into the content and still get a high ranking (commonly known as “keyphrase stuffing.”)

Design + 301 redirects = Greatness

After crawling the content, the Spider stores a particular page in a database. If you link to other websites, you not only help to promote their content, but also you let others know that you exist. Simple as that. And if you provide quality content, people whose work you’ve shared will be more willing to promote your website as well. If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting some extra local traffic boost and an improvement in your search engine placements. Gaz Hall, a Freelance SEO Consultant, commented: "I prefer to avoid repeated unnecessary content on my site, and when I do have 100% automatically generated or syndicated content on a site, I tell Google NOT to index it with a noindex in meta tags or XRobots or Robots.txt it out completely."

Expand your URLs as necessary

The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally appear in rankings and results. There I'm always amazed by the agility of Heat All on this one. are umpteen factors colliding in the search results you see, including location, device used, sessions you’re logged into, if you are walking while searching on a phone or standing still, and so on. If you don’t deliver value and are simply creating blog posts and webpages to use your keywords, Google can make that out. Perceptions and folklore about a campaign’s results within an organization often become part of the results (i.e., the executives loved it, so it’s a good campaign).