Sharing short paragraphs, specifications and other content between product pages increases the likelihood that search engines will decrease their perception of a product page’s content quality and subsequently, ranking position. SEO is a great way to put your hands up in the air and tell potential customers that your business exists and has a web presence among the thousands of competing pages and the competitor businesses behind them. Spend some time to get to know the people who consistently share your content. Pull together a list of contacts with more than a thousand followers and a history of engagement in your content. Knowing your social media influencers will help you expand your reach online and ultimately increase the rate at which your content gets found online. If you want to get organic traffic to your blog post, first you need to decide what keywords you want to rank for. But instead of focusing on keywords with huge traffic, find long tail keywords with much lower search queries but also much lower competition.

This story about analytics will haunt you forever

Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. The Penguin Update in April Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... 2012 introduced a new algorithm to Google that detects an excessive misuse of keywords (keyword stuffing) in link texts. Since the Penguin algorithm update in September 2016, Google has been watchful for anchor text keyword density. Leaning on exact anchor text too frequently appears suspicious to the search engine, which could result in worsened SEO rankings. Keyword research is one of the highest return SEO activities that is essential for your marketing success.

50% of search queries are four words or longer

When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are given. Google cannot infinitely crawl all pages of your site everyday, you know? Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. They then launched Google+, which started as another copy of Facebook. If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices.

Having fun with non reciprocal links

Google sees a subdomain as a different website, while a subdirectory is just a part of your main site. This is important, because your site may have a load of link juice and authority. More of that will carry over to a subdirectory than a subdomain. By creating great relevant content with the right keywords​ and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece of content will beat you in the rankings if they have a better link profile and vice versa. Every page should be given a title that describes its content. Gaz Hall, an SEO Guru from the UK, said: "When approaching other webmasters to link to your site; it's really important to “suggest” suitable text for them to use; i.e link code that will have the most suitable link text for your site."

Disambiguation, and diversity are important when it comes to sitemaps

Understanding how to spot growth opportunities takes a keen eye and a taste for adventure. Recognizing quickly what’s working and what’s not is the most basic tenet of the growth hacker. Customers The talk on Facebook is about Marketing Beverley at the moment. today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web design, fast mobile load times, page navigation and layouts that reflect the needs of mobile users. Responsive or not, the experiences should be crisp for each user on every platform. Widely regarded as the next step in the evolution of search engines, semantic search has increasingly become a focus for Google and Bing, prompting intense discussion in the marketing community about the business implications.