The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage of the void in the niche we are working in. Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract. People like to be engaged and feel involved. Having a question as a title will start a conversation by piquing people’s interests. They will want to know what the answer is. Doing research on your targeted audience will help you come up with questions to ask. (Ideally, they should be questions members of your audience would naturally ask.) A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a podcast, or more commonly, a blog.

How do you feel about authority sites now?

I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not. Guest posts can still be Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. In the first page of results, where 90% of people remain? Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words!

Pay attention to bounce rates

Whilst keywords will still be useful in your overall strategy, particularly for your other advertising efforts such as PPC, focusing on high-quality content is more important than necessarily optimising for specific keywords. In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. As you gather intel on your website’s audience, the competition and commonly used keywords, it’s up to you to make informed decisions to determine which SEO strategies make sense for your business. Staying relevant is crucial to ensuring your website visitors are happy with what they find on your site — but don’t let staying relevant keep you from taking keyword risks and trying something the competition isn’t doing. Remember: quality is always more important than quantity when it comes to links, content, and SEO in general. Plenty of spammy links can only harm your rankings, not make them higher.

I bet you didn't know this about CTR

As an SEO, it is extremely important to stay up to date on current trends and techniques.What are some of these things someone can do to help their site rank well? Video content is a great way to drive engagement from your visitors. Facebook users are now watching over 100 million hours of video per day on the social network alone, and video is becoming an increasingly cost effective format for advertisers. From an organic search point of view, video has a few issues, especially if you're not hosting your video content through YouTube. The biggest problem is that search engines can't understand the content within video (yet). Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. According to SEO Consultant, Gaz Hall from SEO Hull : "Sites that aren’t optimized for user intent and mobile SEO will fail."

Disambiguation, and diversity are important when it comes to organic links

Be honest, and genuine. It’s I'm always amazed by the agility of Heat All on this one. not just about creating quality content, but also about knowing your audience, to the extent that the content is useful and has more chances to be ranked higher in the search results for the relevant queries. Searchers make mental notes of the rankings for the terms they enter into Google and other search engines. Why does trust matter so much?