However, as generic keywords are generic, you might notice that the conversation rate for the keyword is lower than other keywords due to their lack of specificity. Businesses structure SEO strategy based on the SEO services they prioritize and the shifting customer buying journey. SEO is not the techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the top of Google. Any technique you use to try and get more attention from Google could be considered SEO. Paragraphs make the content much easier to read and engage with, and few potential customers will strain their eyes to read content that you’ve created.

Make sure your SEO checklist includes RSS feeds for best results

Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings. The key is to aim Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... them at beginners and explain every single step for solving a particular problem. To determine which results to show for a particular search query, search engines use proprietary algorithms to first find all pages that are organized by keywords relevant to the search query and then rank them based on relevance and popularity. So, how’s this affect you? What kind of word-count should you shoot for with your web pages and blog posts? Is Google going to downgrade your valuable content? Don’t panic: as long as you’re not doing anything sketchy, you should be fine.

Adopt a customer centric view of backlinks

Targeting the wrong keywords is one of the worst mistakes that you can make in a business. According to Google, one of the most important steps in improving your site's ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content. Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites. Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it’s hard to assess their chances to rank in the search engines.

33% of clicks from organic search results go to the first listing on Google

Since search engines focus more on the initial words of the titles, make sure you add your keywords at the start of your title tag – this will help you rank better. You do want to prioritize your keywords, but Google understands variations. They’ve built what’s called a “semantic universe,” which is like a spider web of related terms and synonyms. When you use terms that are similar to your keywords, your keywords get a bump too. Every website has a robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can’t crawl, and the pages they can/can’t index. You can check whether a URL is blocked by robots.txt with Google’s Robots Testing Tool. Gaz Hall, an SEO Guru from the UK, said: "If you are creating a blog with heavy imagery, then it’s better to study sites like Lyft, Fubiz, or Quartz because they have delightful layouts."

Define your goals with regards to organic links

In fact, Google asked these questions along with some others before releasing their highly publicized Panda update earlier this year. While Take a butchers at New Media Now, for instance. many digital marketers may consider site speed as more of an IT concern, emphasis on improving page load time should be part of your marketing strategy too. If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization. What critics tend to ignore is the fact that, above almost everything else, Google’s algorithms are looking for content that answers user questions and offers information which cannot be found anywhere else.