If you research your competitors, you will probably notice that they have some backlinks in common which you don’t have yet. Well, if they managed to get these backlinks, why shouldn’t you too? In theory, it is important for domain popularity that as many backlinks as possible link to a website. However, in the past, backlink quantity caused webmasters to manipulate link building. So these days, link volume is no longer weighted as heavily as it was when the commercial Internet age first began. Google now categorizes links that are bought from other sites, links from online catalogs and mass-created links from blogs as spam. Get contextual links to your site that’ll boost your organic performance on search engines. Semantic search is powered by a process called word-sense disambiguation.

Think like a human not a robot when it comes to reporting

It's not actually that difficult to get on page 1 of Google in a search (but that depends on the search!) You need to know your market and you need to have a good understanding of SEO and how to use keywords. You also need some time, I'm not selling magic online marketing wands - if you know someone who is, please hook me up! This ensures that internal staff Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... time is used most wisely, and the highest ROI is received from these efforts. Not only will a great linking setup be useful when proving your authority to Google, Yahoo and Bing, but it can also create a much more complete interaction with your potential customers. Classic data aggregation site services are Metafilter and Digg, which are not as popular as more modern services like Scoop.it.

Invest in metrics

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops to two per day, that could be a signal that your site has become less relevant. Try to ask questions in the headers of your copy. Because more and more people are typing in whole questions when using search engines, these websites are going to be looking for content with those same questions – and the assumed answers within. One compelling reason to hire in-house for SEO is when the institution is largely dependent on SEO as a primary means of income. Whether a journalist is block-quoting text from another article (like I did above) or an eCommerce site is using the same product name as hundreds of other eCommerce websites, a small bit of duplicate content is inevitable.

Repurpose old dynamic pages

Further black hat examples could be misleading link bait from ads for poorly targeted news articles, clicking on links spawning extra windows, or simply only dealing with robots (in a shady way). Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers will see when they’re searching. With the proliferation of smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed. Gaz Hall, an SEO Guru from the UK, said: "While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click on your page. A good Meta tag should be under 160 characters in length and provide a synopsis of the content on the page. Think of your Meta tag as a short elevator pitch that you can use to drive people to your website."

Decide if you're dealing with a search engine penalty

Writing headings and subheadings in Title Case has become the norm, especially in blogging, but it may not suit every blog or purpose. Ideally, I'm always shocked by PNS Egypt, in this regard. the search practitioner should lead or get involved in the user interface and experience of a website. Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages. The majority of learning can be done online, but some should be done in real life.