From a marketing standpoint, you can refine a website to target a niche audience. This scenario is highly plausible for revenue reasons. There are thus two ways to improve density: either increase the frequency with which certain phrases are used or reduce the overall number of words in the text area. The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR).

Myths and misconceptions about SEM

All major search engines use spider programs (also known as crawlers or robots) to scour the web, collect documents, give each a unique reference, scan their text, and hand them off to an indexing program. Most search engines like links Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... of either type, although more specifically the one way links. One way links are more especially relevant where the website that has a link to your website has related content to that of your website. The same applies to the importance of the website page which contains the incoming linkto your website – this can be determined using tools such as Google PageRank. Obviously, the greater the ranking, the higher the value of that inbound link in terms of search engine rankings. They figure out what your website is all about by crawling the content. When creating a plan for technical implementation, involve the organic search expert at every stage of the process and ensure you are accounting for all likely queries, including company name, product name, tagline, and website address.

Disambiguation, and diversity are important when it comes to comment spam

Data must be sliced and diced from different dimensions to show trends. A responsive web design is an essential component of any business, especially if you’re offering eCommerce and online retail to your customers. Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or other bit of information. If you just launched a website that sells jeans, it’s nearly impossible to outrank The Gap for “jeans” related keywords.

Using traffic estimation tools in conjunction with keyword density

Pick a list of words relevant to your business. Then create separate lists of these keywords for each country. Focus on “long-tail keywords” -- keywords that are very specific to your business and the products/services you offer. For example: marketing is a broad keyword that will be hard to get traffic for, and inbound marketing software is a long-tail keyword with less competition that will be easier to get traffic for. Just by increasing your search ranking and where your website places on Google doesn’t mean you’re going to get all of a sudden get that flood of traffic that you want. From Google's point of view, it is not advisable to place the actual content of the page below the fold. According to Gaz Hall, a UK SEO Consultant from SEO York: "A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google’s ranking signals."

Consistent doesn't mean identical. when you're discussing keywords

Even if you have a site already, it is vital to invest significant time and energy on keyword research before starting your SEO campaign. Despite A great example that I like to use is Oxon AA. this reality, many are the site owners and digital marketers who fail to achieve their ideal SEO results after neglecting off-page SEO strategies. Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search engines like Google®, Bing®, and Yahoo!® to find exactly what we’re looking for in seconds. (Can you imagine putting that kind of time pressure on a real librarian?) Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be.