Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it should be considered a long term investment. If anyone contacts you promising page one positions in the short term – they lie! People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so that more advanced users can find content quickly. Titles also help to naturally break up content to give readers’ eyes a break. By searching for the answers to questions, Google will present the most useful and relevant answers to interested searchers; rather than those which are optimised for archaic search requirements. Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national.

Start by creating true 10x content

It is always fresh and up-to-date. Great content marketing is essentially Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... the bait you put on the end of your hook to attract the fishes. And SEO, in this analogy, is the fishing rod. SEO and Content Marketing work together to not only reel in your audience, but also keep them revisiting your page and engaging with your website (all good stuff). If people have no power to affect change, then they cannot do their jobs. The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content.

Update your keywords on a regular basis

By spring 2013, Facebook and Google+ added hashtags. Ensure your website is crawlable with the site:yourdomain.com search. Note the number of results. Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they’re getting on the other side of the link rather than just quickly clicking to see what the rest of the title is about. Umpteen tools purport to someday replace email (or make it more extreme) and they have come and gone.

Organic results are perceived as most relevant

There are two key choices to make when setting up a new website: your web host and your domain name. Many business owners give little thought to either. However, a sound house is built on good foundations and these two areas have a greater significance to SEO than you might think. Watch out for tools that attempt to capriciously control your future, like how some CDN’s hijack one’s link-juice via overzealous subdomains. SERPs will get more personalized and will take into account users’ interests, hobbies, location, search history, and certainly gender. SEO specialists will also have to take into consideration a greater amount of content-related factors such as its length, quality, TF-IDF, and its structure. Gaz Hall, an SEO Guru from the UK, said: "After all, 75% of Google’s clicks are from the first page."

Can citations make a huge difference to search engine optimisation?

Regardless of the type of SEO needed, many companies struggle with whether or not to hire an in-house SEO or go with an outsourced agency or consultant. Websites I'm always amazed by the agility of New Media Now on this one. with fresh content added on a regular basis are given more authority, and rank higher in the search results. Fresh content tells Google you are maintaining your website. Keywords are an essential part for SEO, and are the things which help a search engine identify which posts and articles which are relevant to a particular search term. Lastly, and probably most importantly, you will want to make sure there aren’t any duplicate or canonical issues associated with the homepage.