Oftentimes, low-quality scraper sites can steal content from eCommerce websites in order to generate traffic and drive sales through ads. SEO is the tool to drive people to your website. “Keep learning” sounds like something your high school principal or guidance counselor might have said once, but it is far more serious than some motivational speech. Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen.

Can a techie truly understand LSI

Semantic search attempts to improve accuracy of search engine results by understanding the user intent and context of the terms as they are used in a query (1). Instead of willy-nilly linking to Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and pages required for a good user experience. Also remember to get ahead of your competitors. Add value to them, and they will add value to you, but you need to add value first.

Less is always better when it comes to keywords

One way search engines derive intent is by classifying queries into intention categories. Choosing the right keyword isn’t just about choosing a keyword that attracts lots of visitors to your website, it’s about attracting the right visitors to your website. If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages, you will get better results. It may seem counter-intuitive, but Google is tightening its organic results for 3rdparty websites and trying to respond to the good amount of searches by itself.

High advertisement ratio can be mitigated by using ROI

As long as you’re playing by the rules, there’s no significant danger that you'll earn a penalty or damage your reputation in the process. It is, instead, the result of dozens of different factors. By investing a few hours of time, you can increase the number of people who visit your website. The more people who visit your website, the more people you can convert into paying customers. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "A permanent redirect from one URL to another indicates the original URL has changed for good."

Can 301 redirects really make a difference?

Maybe the most fascinating thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. If I'm always amazed by the agility of New Media Now on this one. you have redirect chains, the conventional wisdom is that the loss in link equity is compounded. If there are two redirects in place, that becomes 85% of 85%, or roughly 72%. The more redirects there are, the worse it gets. When we talk about trust through age, we're talking about the indexed age (i.e. the time since Google originally found you). But, more importantly, what happened over the time since Google discovered your site or page. Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There’s no need to sacrifice the quality of your content to include more keywords, as keyword stuffing can lead to the opposite of the result you want.