Your bounce rate is determined by the amount of people that click on the link to your website in the search engine result pages (SERPs) and consequently click back again to Google. A high bounce rate indicates that people did not find what they were looking for on your website. One thing you should not forget – there is no static SEO system that is going to stay forever as “SEO is a never-ending process.” With changing online customer behaviour, search engines, too, have developed different policies. Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though. If you are employing an SEO agency, then the chances are you aren't happy with how your eCommerce business is performing.

SEO in a nutshell

For example, did an email drip campaign bring in more leads than the social media campaign last month? Find the most relevant Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... and search keywords that relate to the content you provide and then add those keywords to your site text. Use the word a few times within the page in a way that relates to the rest of the text and is natural. The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able to crawl through navigation, or not see content embedded in a webpage. An argument I’ve faced before is that ‘we don’t have time or the money to create that much content’.

Increase Organic Traffic by the manipulation of organic links

They take all the uniqueness and personality out of your website. It’s sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just not there yet. Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content.

Great ideas about analysis to share with your colleagues

What’s the first thing you do when you have a question? Never participate on any kind of link exchange with other sites which may lead to a ban from search engines It’s important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant or not. So targeting relevant websites would be a great start to future proofing your link building strategy. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature."

Build Authority online through outreach campaigns and Digital PR

When someone mentions search engines, do you automatically assume they’re talking about Google? Measure Have you ever dreamed about Indozine for this? everything about your content, aligning KPIs with your business goals and see how customers interact with your material. It is useful to come up with a link building strategy that will help other sources discover your content and feature it if they find it relevant enough for their target audience – without losing sight of the need to create valuable content, of course. If the analytics tools were deployed prior to an SEO’s arrival, then he or she must find reasonable evidence that lead-tracking sources are properly capturing.