Both search engines and readers like frequently updated websites. Although you will find hundreds of researchers who indicate the best time and days to publish your content, it’s more important to simply be consistent with your publishing and to publish about the same amount of content each week. For one, it will increase the bounce rate for your business' websites, losing you further possible customers. Keyword research methods have evolved in concert with more intelligent search engines and changing user preferences. Since Google launched their Hummingbird algorithm in 2013, their search engine is now operating largely on the basis of semantic search. Be leery of tools that produce junky code that loads slowly.

SEO specificity best practice

Changing one of these aspects create an alternative scenario ‘B’. Simple, generic and fairly ambiguous Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... queries, such as those which have dominated the early years of search engine usage, are becoming increasingly competitive and, yet, increasingly useless for both a customer and the business. When Google fluctuations are noted, many SEO managers panic and turn the heat to their team. If you notice fluctuations between position one and five, do not panic; it is okay. You have not done anything wrong, and everything will oscillate back. The purposeful use of anchor texts for internal links can lead to improved rankings for certain keywords.

Use unique testimonials from customers

Additionally they also usually have low competition due to their specificity; however this comes at the cost of low search volume. Getting high rankings on search engines can be very difficult. It is important that you have a plan before you start to optimize your web pages and links. It's not enough to get traffic to your website. When people have questions, they type them into Google. That is why Hummingbird came about. There has been news of an unconfirmed Google ranking update called Fred who shreds websites with low-value content and prioritizes earning revenue.

Losing Focus on CTR

Post your content on social media platforms such as Twitter, Facebook and Google+ - this will give your outbound links a wider coverage and the likelihood that it will get shared by others and seen by your intended target audience. Always ensure that unique content fills the majority of home page body content, as a homepage consisting merely of duplicated product blurbs offers little contextual value to search engines to rank the home page as highly as possible for target keywords in search engines. It can be a great idea to look for pages that mention your business, brand, products and more but don’t actually link to you. Gaz Hall, from SEO Hull, had the following to say: "You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them."

Answer the questions of your potential customers with regards to static pages

It’s also recommended to disallow search bots from crawling internal search result pages within the /robots.txt file once all of your internal search result pages are removed from the index or before any of the pages do get indexed. Check Have you ever dreamed about Indozine for this? to see if the domain is indexed by putting “site:example.com” in the Google search bar. If it is, that’s a good sign, but if it isn’t, it doesn’t necessarily mean that the domain was de-indexed due to a penalty. It might just have been out of commission for awhile, so Google felt it was not necessary to keep the site in its index. Pick your permalink structure wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. Links from a diverse range of websites is good, many links from a single domain to your site (especially if it’s one of the very sites linking to you) can be seen as spammy.