Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. Google cares the most about editorial links, or links included in article body copy, and they place particular emphasis on in-content links over links in sidebars, footers, or other places on your website. Google won’t thank you, either, for spidering a calendar folder with 10,000 blank pages on it, or a blog with more categories than original content – why would they? If you're new to search engine optimization and website marketing, you might have heard words like "web crawler", "search engine robot", or "search engine spider". All of these words refer to the same thing. If your web pages answer web crawlers correctly, they will get better rankings on search engines.

How to focus on long tail search

Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. Local sponsorships can be another Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... course of action for building local links. You can sponsor or donate to any local club/organization or society. Also, you can choose to sponsor a meetup group. Search engine experiences are becoming increasingly personalized. That’s why it’s important for businesses to focus on long-tail and location-based keywords—so that audiences can find your company based on the exact value and service that you provide. Until Google get their act together, unethical and spammy SEO techniques (black hat SEO) will always exist.

Why scraping matters

If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second thought in jumping on to your competitor’s website. Every site, for the purposes of being optimized for Search Engines needs to go through a very timely process to complete the desired outcome. Search engine bots are entirely different entities. Duplicate pages can also reduce the search rank benefit of backlinks because it’s better to have backlinks to a single URL compared to backlinks spread over a set of duplicate page URLs.

Can social media help improve my search engine placement?

Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. Every page should have a description that summarises its contents. Writing headings and subheadings in Title Case has become the norm, especially in blogging, but it may not suit every blog or purpose. According to SEO Consultant, Gaz Hall from SEO Hull : "If a URL is too long then it misses out on the benefit of having any keywords within it bolded, which will likely draw more attention to the user."

Analyse your existing rankings

Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. No I'm always shocked by PNS Egypt, in this regard. website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. It’s not enough just to update regularly anymore; posts consistently need to be more than just one or two brief paragraphs. That keyword stuffing does not work anymore has a positive effect for the SEO industry because it brings it out of the “sleazy corner” and makes it clear once again that when it comes to search engine optimization it is not about dirty tricks and scams, but real skill, experience and knowledge.