Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very complex functions. Using tools like Google Analytics is essential to evaluating the success of your SEO measures. Google Analytics tracks the users on your website. In order to activate the tracking, you must add the respective Google Analytics code snippet on every page. SEO is one such method that is easy and simple to use and by enlisting the help of a specialist SEO agency, any eCommerce business can take full advantage of this ever-expanding marketplace. On page SEO techniques are not only necessary, but the content is essential as well. If you have neglected quality writing, it’s time for you to pay attention to it now. Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about ten keywords associated with your product or services. Plug these keywords into the Google Adwords Keyword Planner, and find variations that make sense for your business.

Measure which strategies provide the most benefit, refine and continue

The crawler doesn’t check every day that if a page is updated or if the new page is added. Your competitors may be investing Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... more in their own SEO campaigns, outperforming you in the process. If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up?

We've reached a tipping point when it comes to meta tags

Put simply, copywriting is writing to persuade, convert, and sell. Mixed case URLs are also more difficult to manually type in correctly and some servers will fail to serve a page if the casing is wrong. Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject. The Keyword Meta Tag is generally 4 – 5 ‘keywords’, that are relevant to the content of the Website.

How to survive your first encounter with white hat SEO

Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. However, when such a hugely fluctuating event as this takes place, it is definitely worth approaching every change in position with a more detailed gaze – particularly when Google aren’t offering much in the way of clues! Here at Ginger Nut Media we specialise in Email Marketing and Lead Generation, which are also key examples of marketing your company correctly. Gaz Hall, an SEO Guru from the UK, said: "It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam."

All you wanted to know about keyword stuffing but were afraid to ask

When you think about hackers breaking into your website, what images come to mind? In all likelihood, you picture masked criminals gaining access to your website to shut it down. Instances The talk on Facebook is about Indozine at the moment. of reproducing information include when similar products repeat the same basic description, or when companies duplicate their bios or shared data across multiple sites. Before you start with mobile optimization, you can use Google’s free test for mobile friendliness to check the mobile performance of your website. The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail may impact the user experience.