Making sure that your business is visible on local search providers like Yelp, Foursquare, Bing and Yellow Pages. We recommend a minimum of 300 words per page as a rough guideline for identifying pages that are lacking in content. Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links. Before pages can be optimized, research must be done to determine which keywords to target. This involves finding relevant keywords, determining their popularity, assessing the amount of competition, and deciding which keywords can be best supported with quality content.

The hidden agenda behind site submissions

It’s also critical to ensure that review content is not duplicated on external sites when using 3rd party product review vendors. Search engine optimization is a Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... sure way to boost your site rankings on search engines if you know exactly how to go about it. You are sure to benefit from taking the advice in this article. Each tip has been tested by those who have succeeded in reaching the rankings they were shooting for. Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. In our experience, 100-200s of milliseconds load time is a solid benchmark.

SEO brings in traffic, and gives your revenues a big hike

Unfortunately, there is no such thing as a general customer journey to buying a product or a service today. Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use manual penalties to crack down on link schemes as well. A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow.. User intent tells you (a business owner) what your audience is looking for. When you Google any keyword, there are set of suggestions which come while you are writing a search query. This acts as a hint that which keywords are most used and what is the intent of the user.

Questions to ask about ROI

Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes tells us, if you're sure you weren't involved in unnatural link building, most probably Penguin is not your problem. If you are really interested in improving your SEO, a strategy needs to be formulated. An SEO expert will need to identify the services or products that drive the most revenue for your business so he can deploy an SEO strategy based on your actual business model. They (whoever they are) say you “need to improve your SEO.” …and they are right! Gaz Hall, from SEO Hull, had the following to say: "Sites supposedly targeted by Fred reported a strong traffic decline from Google organic search."

A do-it-yourself guide to metrics

Create a site map that tells people where everything is on your site. You will get about a 1% click through rate to your site map. However, it will do wonders for those who know what site maps do, and the Search Engines will like it as well. Everyone Have you ever dreamed about Profile Business for this? keeps hearing the phrase “content is king”, but what does that really mean? Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around. However, a significant portion of searches take place on alternative sites, such as Microsoft’s Bing.